Train passengers to get concierge services

Mumbai: Days are not far off when you as a train passenger will get the pickup and drop services and many more facilities available from your destination railway station. Some of the new services which are awaiting train travellers include content on demand and WiFi.

It will be made possible by Cressanda Solutions, a leading IT solution, digital media and IT enabled Services Company, which has entered into a definitive agreement with Eastern Railway (ER), Ministry of Railways (GoI) for providing advertising and concierge services in trains. This contract is valid for a period of 5 years.

The company got the rights to advertise on the interior and exterior surfaces of over 500 Mail, Express, Premium, Inter-city and Local trains. Cressanda Solutions will also provide a bouquet of services comprising on-board sale of non-catering items, on board Wi-Fi, internet services and Content on Demand in trains. The company will also provide pick up, drop and wheelchair services at major railway stations over Eastern Railways. The company will also be developing its Super App for providing above services and shall also be acquiring international content to be dubbed in local language.

Talking to Bizz Buzz, on this development Arun Kumar Tyagi, Managing Director, Cressanda Solutions said, “To begin with, we have already started the branding job for the two local trains in Kolkata. By month-end we are planning to have 15-20 trains in our fold. Apart from life support facilities like pick up and drop services, we will also be providing free WiFi and content on demand services in trains. We will also go for a range of non-catering items on trains.”

This prestigious project is a huge business opportunity and will provide a great platform for companies who are trying to connect with the Indian heartland.

“With our strategic partners, Tyagi said, in-house technical and program management capabilities, we are confident of providing a unique integrated communication platform that will benefit our stakeholders.”

Cressanda has joined hands with Broadcast Engineering Consultants India Limited (BECIL) under Ministry of Information and Broadcasting (Govt of India) and signed a joint consortium to bid for this marquee project from the Ministry of Railways.

According to Tyagi, “As per our Prime Minister’s vision, we are committed towards creating local employment for our rural youth. This project will not only provide connect with the rural India but will also create job opportunities for them. As part of our social commitment to make our Country stronger, we will be contributing towards socio-economic development of interior India.”

Earlier, the company had bagged a prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. Company is installing LED screen and will stream content inside all coaches of Kolkata Metro apart from providing free WiFi at Metro Stations and in coaches too.